Do I really need an on-line presence?

Is the Internet mostly hype or will it really change the way we live? Are the people making money out of the Internet driving the hype or will it really be the way the world does business?

Twelve months ago these questions could have been cause for debate. But today, the evidence is overwhelming. Businesses that ignore the commercial capabilities of Web do so at their own peril. The facts are:

• Global Internet users will grow 181% from 142 million in 1998 to 399 million in 2002. Australian users will grow 241% from 3.2 million to 10.9 million – International Data Corporation.
• Global e-commerce sales will grow 1366% from US$50 billion in 1998 to US$733 billion in 2002. Australian e-commerce sales will grow 4158% from A$256 million in 1998 to A$10.9 billion in 2002 – International Data Corporation.
• Global on-line retail sales will reach US$184 billion by 2004 – Forrester Research.
• Global on-line business to business (b-to-b) sales are growing almost three times faster than on-line consumer sales.
• The longer a b-to-b site has been up the higher chance it has of being profitable. 27% of b-to-b sites are profitable after less than 12 months. 32% are profitable after two years. And 42% are now profitable after three years - Activmedia.

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